Walt Disney Pictures’ logo features a castle as they primarily produce films taken from classic fairy tales, like Snow White, Cinderella and Sleeping Beauty. The castle depicted is Sleeping Beauty’s castle as she was Walt’s favourite princess.
The castles’ are 2D to portray the style of animation Walt Disney pictures produced, because when these variations of the Disney Logo were used animation was hand drawn and much simpler compared to todays.
I think the shooting star is a reference to Pinocchio’s song: “When you wish upon a star”. As this is the second full length animated Disney classic. Also when the animated logo is played, a new rendition of the song is heard.
In the first logo, it could also be Neverland, “The second star to the right” or Peter Pan, as Walt Disney was thought to have “never grown up” so it makes sense for his company to embody this. Watching Disney films isn’t just for children, it’s for adults too, and the idea of using Neverland and Peter Pan reaches out to older audiences who miss their childhood.
Or it could be Tinkerbell, who has become an unofficial mascot to Disney, and is presented tapping her wand on other logos. Plus fairies were traditionally represented as a ball of light. If it were Tinkerbell it creates imagery of her sprinkling pixie dust as seeing drawings move was like magic to children.
Or it could be Tinkerbell, who has become an unofficial mascot to Disney, and is presented tapping her wand on other logos. Plus fairies were traditionally represented as a ball of light. If it were Tinkerbell it creates imagery of her sprinkling pixie dust as seeing drawings move was like magic to children.
By using a castle, they make young girls and boys feel like
Princesses and Princes when watching the films.
It could also be interpreted that Disney see themselves as
the Ruler of animation. Using a castle as their logo symbolises they give high
quality productions fit for royalty.
They use a tall castle as they “tower” over any other
animating pictures and family entertainment studios. They are one of the most
well known studios and this is reflected in their logo which oozes confidence
and wealth.
The star filled sky is a huge contrast to the single star
before, demonstrating how successful
Disney are now. It could also be a reference to one of Disney’s most successful
films, The Lion King.
Although the basic concept of the Walt Disney Pictures’ logo
has remained untouched, it now is much more digitally enhanced, and appears 3D
like. This not only reflects Disney’s capablities of producing intricate, life
like animation, and live action movies, but also subtly advertises their
multiple theme parks.
By looking more realistic, children will think it’s a real
castle that exists, and want to go there, and of course, they can! By featuring
Sleeping Beauty’s castle as their logo they create more footfall in the parks
for those who want to enter the “Magic Kingdom” or “go behind the magic.”
The winding rivers in front of the castle could be a
reference to “the Rivers of America”, which is another attraction at Disneyland
and Disney World, or a reference to Ariel – the only Princess who lives both in
a castle and in the sea.
Variations of the Disney Logo over the years
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