-Above the line
-Below the line
When to release a film?
-School holidays-films for younger audiences e.g. blockbusters
-Franchise movies have a release date in mind
-During 'quiet' times
Research audience-fill in questions about the movie, what to improve
-advertising
-producing
-promotions
-distributer needs to create a marketing campaign
-film trailer-important aspect of promotion
-teaser trailer
-theatrical trailer
-radio adverts
-TV adverts
-magazines
-billboards
-font-identifiable
-image-consistent globally
-poster-first look of the movie-has to show genre and intrigue the audience
-bus shelters
-buses
-film trailer normally-action/dialogue
-comedy-voice used in trailer
-drama/scary-voice/captions
-foreign language films-barrier is subtitles-trailer doesn't always show voices or anything to attract an audience
-TV spot-who's in it and when is it out-10/20/30 seconds
Multimedia
-website
-viral campaign/marketing
-publicity/PR/press-free editorial space
-reviews-effect decision to see film
tracking-how effective their campaign is
word of mouth-most effective way to get someone to watch a film
distributer will try and hold a word of mouth buzz before the movie is out
-free audience screenings
film success depends on film opening day
-always on a Friday
-Friday, Saturday, Sunday-3 day opening
-Monday-make or break
Exhibition
-multiplex-upgrades cinema experience
-good parking/access to a cinema is important in terms of location of cinema
Audience
-detailed analysis of customer base
-looks at location and plays films that will suit that area of location-create atmosphere for cinema
-tube stop/bus stop nearby?
-digital surround sound?
-parking?
Digital cinema
-3D-emmersive experience
-people always want to get away from here and do something
-cinema-social experience
Film piracy
-merging film industry
-British movie makers vulnerable
-piracy erodes revenue that goes back to the company
-easy to share files online with the advance in technology
-DVD sales help towards covering the cost of films
When to release a film?
-School holidays-films for younger audiences e.g. blockbusters
-Franchise movies have a release date in mind
-During 'quiet' times
Research audience-fill in questions about the movie, what to improve
-advertising
-producing
-promotions
-distributer needs to create a marketing campaign
-film trailer-important aspect of promotion
-teaser trailer
-theatrical trailer
-radio adverts
-TV adverts
-magazines
-billboards
-font-identifiable
-image-consistent globally
-poster-first look of the movie-has to show genre and intrigue the audience
-bus shelters
-buses
-film trailer normally-action/dialogue
-comedy-voice used in trailer
-drama/scary-voice/captions
-foreign language films-barrier is subtitles-trailer doesn't always show voices or anything to attract an audience
-TV spot-who's in it and when is it out-10/20/30 seconds
Multimedia
-website
-viral campaign/marketing
-publicity/PR/press-free editorial space
-reviews-effect decision to see film
tracking-how effective their campaign is
word of mouth-most effective way to get someone to watch a film
distributer will try and hold a word of mouth buzz before the movie is out
-free audience screenings
film success depends on film opening day
-always on a Friday
-Friday, Saturday, Sunday-3 day opening
-Monday-make or break
Exhibition
-multiplex-upgrades cinema experience
-good parking/access to a cinema is important in terms of location of cinema
Audience
-detailed analysis of customer base
-looks at location and plays films that will suit that area of location-create atmosphere for cinema
-tube stop/bus stop nearby?
-digital surround sound?
-parking?
Digital cinema
-3D-emmersive experience
-people always want to get away from here and do something
-cinema-social experience
Film piracy
-merging film industry
-British movie makers vulnerable
-piracy erodes revenue that goes back to the company
-easy to share files online with the advance in technology
-DVD sales help towards covering the cost of films
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